Free Online Courses to Advance Your Marketing Career

Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

Advance and inspire your marketing career

Top Experts

Sharing proven step-by-step tactics

100% Free

Education available to everyone

Valuable certification

to enhance your career

Become an AI-Powered Marketer

Led by Michael Olaye, recognized by AdAge as one of the leading authorities in AI in Marketing, this course covers the most practical and immediate ways marketers can save time with GenAI. You will leave with an actionable playbook to using AI in your job today.

New and Upcoming Free Courses and Webinars

Semrush Academy: How to Become an AI-Powered Marketer Course
AI
Marketing
Michael Olaye

14 lessons

1 hour

Certification

Become an AI-Powered Marketer

Marketers are being asked to do more with less every day. AI can make this possible, but how? This course covers the most practical and immediate ways marketers increase productivity and success with AI. You'll learn how to level up your prompts and dive into core use cases for AI in marketing: strategy development, campaigns, and content creation. All the while, you'll take a peek into the AI tools and strategies top marketers are using today.
leadership-people-management
Career
Matthew Howells-Barby

9 lessons

1 hour

Certification

Leadership & People Management

Elevate your leadership skills with our course on effective people management. Gain a dynamic and practical approach to developing the skills necessary to lead teams with confidence and efficiency!
how-to-plan-magnetic-content-strategy
Content Marketing
Semrush Tools
Semrush Academy

3 lessons

36 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
digital-advertising-101
Paid Advertising
Marketing
Tim Cameron-Kitchen

6 lessons

1 hour

Certification

Digital Advertising 101

Master the art of building a digital advertising strategy in this comprehensive course. Set objectives, profile your audience, analyze competitors, choose effective channels, create resonant content, allocate budget, and diagnose underperformance.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Paid Advertising
Semrush Tools
Semrush Academy

4 lessons

36 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
How to grow a successful career in marketing
past
Marketing career
Matthew Howells-Barby
1 hour

How to grow a successful career in marketing: Q&A with Matthew Howells-Barby

Matthew Howells-Barby is an internationally recognized SEO and entrepreneur. As VP of Marketing at Hubspot, he scaled the company’s SEO efforts and built a global team of 90+. Learn the strategies that propelled him to success in this insightful Q&A.
View webinar info
Unlock the potential of local SEO audits for your business
past
SEO
Local SEO
Nitin Karunakaran
Wells Dunscombe
1 hour

Master The Local SEO Audit and Strengthen Your Sales Pitch

Discover advanced SEO tools and techniques designed to power up your agency's growth. Our experts will guide you on how to gather local competitive intelligence, check your clients’ online visibility, and uncover growth opportunities to build a strategic Local SEO plan. We’ll unveil how to access data and visual metrics to enhance your sales proposals, present findings in client-friendly formats—even for non-SEO experts— so you can win more local businesses with Semrush tools. We’ll also share success stories, proven tactics and templates for crafting a compelling sales pitch.
View webinar info
Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular Online Courses and Webinars

Aleyda Solis
Aug

22

Webinar
SEO
Aleyda Solis
30 minutes

Global SEO Playbook

In the world of international SEO, Aleyda Solis is in a league of her own. She’s an author, speaker and consultant with over 15 years of experience helping brands such as Spotify, Les Roches and Freshbooks grow their global footprint. And in this exclusive webinar and Q&A, she will share her playbook with you. Join her for an exclusive insider’s look into the strategies that have helped her and her clients drive business growth through relevant and localized web experiences.
View webinar info
Semrush Academy: International SEO

Course

SEO

Semrush Tools

17 lessons

1 hour

Certification

International SEO

Unlock the power of International SEO and expand your reach across borders! This course will teach you how to optimize your website to attract a global audience by increasing visibility and driving traffic from different countries. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your business to the next level!
building-a-b2b-content-marketing-strategy

Course

Business

Content Marketing

Semrush Tools

Analytics

Marketing

9 lessons

55 minutes

Certification

Building a B2B Content Marketing Strategy

This course will cover foundations and execution of a succcessful content strategy. Kathryn Strachan, founder and CEO of a global award-winning content marketing agency will walk you step by step through her content strategy playbook, packed with tons of practical examples and tools.
Ryan Jacobs
Jimmy Newson
past
Webinar
SEO
Local SEO
Ryan Jacobs
Jimmy Newson
1 hour

The Ultimate Google Business Profile Playbook

Get ready to dive into the essentials of Google Business Profile (GBP) optimization with our upcoming fireside chat. Our local SEO experts are here to answer all your questions and ensure that, whether you manage a single business or multiple locations, you get the tools to enhance your online presence, climb in local search rankings, and attract more customers.
View webinar info
Emoji Marketing Mini-Course

Course

Marketing

PR

5 lessons

16 minutes

Certification

Emoji Marketing Mini-Course

Happy World Emoji Day from us at Semrush! Master the foundations and execution of a successful emoji marketing strategy! This course will guide you through the essentials of emojis, practical examples of when and where to use them, and some fun facts to tie it all together. Learn one of the easiest ways to enhance your brand's communication and engagement!
Olivia Mae Hanlon
past
Webinar
Marketing career
Olivia Mae Hanlon
45 minutes

How to Get a Job in Digital Marketing: AMA with Olivia Mae Hanlon

So, you want to work in digital marketing but are unsure how to land your first job? Where do you start? How do you get that first interview? If this makes you panic and pull up every job board you can find, don’t worry – in this personal AMA (Ask Me Anything), Olivia Mae Hanlon will tackle all the thorny questions keeping you up at night. Questions like: - How do I get my first digital marketing job? (I have no experience!) - Which certifications should I take to impress potential employers? - What are the best entry-level digital marketing jobs? - How do I ace my interview?
View webinar info

Learning Online with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.
Janet Machuka

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.
Andy Crestodina

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.
Marisha Lakhiani

Marisha Lakhiani

Marisha currently serves as the Chief Growth Officer at Mindvalley and is the driving force behind a staggering $150 Million in revenue.
Kyle Byers

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.
Tim Cameron-Kitchen

Tim Cameron-Kitchen

Tim is the founder of Digital Agency Exposure Ninja, focusing on paid advertising, SEO, Content Marketing and web development.
Jeff Sauer

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.